NUESTRAS MARCAS (Español)
Las Marcas PILATES ® PILATES ARGENTINA® Y PILATES BY TAMARA DI TELLA® son marcas de PILATES S.A. registradas y otorgadas por el Instituto Nacional de Propiedad Industrial en clases, 41, 44, 28, 9 y 16, en exclusividad y para todo el territorio de la Republica Argentina; y se encuentran en plena vigencia.
Registramos la marca PILATES en la Republica Argentina en el año 2000, cuando poca gente sabía el significado de este término que, para el público en general, era sólo un “nombre de fantasía”.
En diez años de trabajo de la Sra. Tamara Di Tella, Presidente de PILATES S.A. y de TAMARA DI TELLA S.A. ha profundizado y enriquecido a Pilates a través del estudio y la investigación, asi como a través de la asociación con otras diciplinas y con médicos especializados.
Asimismo, difundió el Método Tamara Di Tella Pilates mediante una cadena de Franquicias Tamara Di Tella Pilates y Tango Pilates, asi como mediante la fabricación de máquinas Pilates Reformer y la Escuela de Capacitación de Pilates Tamara Di Tella que funciona dentro de un Hospital Público Nacional.
A este esfuerzo se suman 2 libros, 11 Videos, presentaciones en Congresos Internacionales de Medicina Interna, un Test de Eficacia a nivel universitario, y cientos de artículos publicados acerca de Tamara Di Tella Pilates.
De especial interés es el Nuevo Metodo de Tamara Di Tella que tuvo sus orígenes con pacientes en hospital, y luego evolucionó y se difundió entre el público en general como “Tangolates” o “Tango Pilates”.
Imitacion
Por esta razón, es nuestro compromiso proceder con las herramientas que nos da la Ley de Marcas contra estos "maestros” y “expertos". Nuestro principal objetivo es evitar que se explote ilegalmente e irresponsablemente de un modo comercial la marca PILATES en la Republica Argentina. Muchos de ellos son extranjeros, o nacionales que gozan del apoyo de empresas extranjeras y operan en negro.
Es nuestro deber como titular de la marca PILATES, el garantizar la mejor calidad para el público consumidor.
A pesar de todo lo dicho, aún tenemos la mejor voluntad de ayudar a quienes deseen colaborar para combatir el uso irresponsable de PILATES. Por esta razón consideramos necesario evaluar a quienes esten certificados en otros países, o en escuelas no autorizadas del pais, a fin de preservar y garantizar el mas alto nivel de Pilates.
Una vez evaluados todos aquellos que comercialicen la palabra PILATES y pasen la evaluación positivamente podrían trabajar en cualquiera de los Studios Tamara Di Tella Pilates & TangoPilates que se encuentren en la República Argentina o en el exterior.
Si bien la evaluación será onerosa, queda claro que no tenemos intención de "monopolizar" ni de "excluir" a nadie sino de permitir el desarrollo de PILATES en el pais, siempre con el debido respeto de la Ley de Marcas de la Republica Argentina y conforme al derecho argentino vigente.
Todos los videos, libros y Manuales de Tamara Di Tella Pilates Y Tangolates y Tango Pilates son para uso privado, sin fines comerciales. La copia, distribución, reproducción o cualquier tipo de uso comercial no autorizado quedan estrictamente prohibidos.
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I. OUR TRADEMARKS (English)
The brand TAMARA DI TELLA® is registered by Tamara Di Tella since 1992.
The brand PILATES® is a registered by PILATES S.A. since 2000. It is also registered in Uruguay, Paraguay and Colombia.
TANGOLATES® AND TAMARA DI TELLA® are registered Trademarks by PILATES S.A. in the United States of America and in Argentina since 2004
All these Trademarks are used in Argentina, in the United States, and in other countries of Europe, Asia and Africa where there are Licenses of Tamara Di Tella.
The argentine trademark PILATES was first registered in the year 2000, when only a few people in the country knew about this term, and when it was considered by the general public as a mere “fantasy name”.
II. Imitation
The exceptional commercial growth of Pilates in the last few years has led to a proliferation of “teachers”, many from abroad, and some local, who work with the support from foreign companies, manly from England and the United States; and to a lesser extent, Chile and Brasil.
We are witnessing an explosion of people who call themselves "teachers" but who only seek to commercially exploit the argentine trademark Pilates. They sell: 1) classes or sessions to clients in Pilates Gyms or Studios; 2) Diplomas and Certifications; and 3) machines and equipment and 4) Books and Videos.
As president of PILATES S.A., sole owner of the argentine trademarks PILATES for services in physical activity’s and rehabilitation (41, 44), manufacturing equipment (28), books and videos (9,16), Tamara Di Tella S.A. is committed to defend the quality and prevent these self declared "experts" from commercially exploit the brand Pilates in Argentina.
To protect her brand is to protect her Licensees and this is a testimony of Tamara Di Tella as President of Tamara Di Tella S.A. and PILATES S.A.professionalism and “good faith”.
Yet, as President of PILATES S.A. Tamara Di Tellla is well disposed towards those who want to collaborate to spread professional and serious Pilates.
For this reason we feel the need to evaluate the “teachers and/or “experts”” certified in other countries or in non-authorized local “schools”. Our main objective is to preserve the high standards and quality of our Trademark, Pilates.
We offer to evaluate them. This will enable them to teach the Tamara Di Tella Pilates Method in Argentina as well as in the Tamara Di Tella Studios around the world, and will be an opportunity to work within the law and regulations of Argentina as well as to improve their knowledge.
III. Our Professionalism
During all these years of hard work Tamara Di Tella introduced substantial and significant changes in Pilates, primarily through her own research and unique experience at the Rehabilitation Room. This rehabilitation room was donated by her company to a National Hospital in Argentina.
Students from all over the world come to the Tamara Di Tella Pilates School of Training where they get certified and obtain their Diplomas after a program of hands-on practice with patients with severe dysfunctions of the motor system. The Tamara Di Tella School works in close collaboration only with medical doctors, specialists in neurology and neuro-surgeons.
The results of the research done by the Tamara Di Tella School (2004) was successfully presented at the 10th International Congress of Clinical Medicine in the year 2005. Two books, 8 videos and many magazine and newspaper articles, plus over 40 Tamara Di Tella Licenses around the world are the best credentials and most convincing evidence of her work in good faith.
IV. Mission and Vision
Scientific research and innovation is what Tamara Di Tella most takes pride in.
Committed to make a difference, The Tamara Di Tella Pilates and Tangolates School of Training is backed by qualified medical doctors. It excels and it continues to be a pioneer in the Pilates world.
V. Innovation and Creativity
The New Method of Tamara Di Tella (tangolates or tango pilates) was born in a hospital. Its main purpose was to help patients with severe dysfunctions of the motor system to move and to recover their lost “tempo” through a concentrated, posture-oriented, and core-controlled rhythm, such as Tango.
This new idea or concept and the excellent results it yield gave birth to a new and revolutionary technique which today is going mainstream and growing among people of all ages who wish to add cardio to classic Pilates.
Books, articles, videos and even celebrities such as Sting, Bryan Adams and the American Ballet Idol, Julio Bocca, have tried and enjoyed the New Tamara Di Tella Method.
The Tamara Di Tella Method Pilates and Tangolates Methods are one of the few methods to be said to have truly scientific foundations, since it was born in a hospital, with patients.
VI. Licenses, Franchises
The Tamara Di Tella Pilates & Tangolates Licenses now reach the five corners of the globe and are located in as diverse countries as the United States, Italy, Brazil, Germany, Philippines, Chile, Mexico, Tripoli, The Canary Islands, Jordan, Australia, among others. This incredible success was cover by the international media and it testifies to the fact that, as Tamara herself says: “ Like children, good innovative ideas, grow”.
VII. Looking to the future
Tamara Di Tella travels around the world giving talks and workshops on the medical uses of her method especially with respect to Parkinson patients, where she has had several years of field experience.
Her work in the area of rehabilitation and quality of life is her modest contribution to the medical community in general and neurologists in particular. Her last conference was given at ECOTEC UNIVERSITY of, Guayaquil, Ecuador, where she talked about her experience with Parkinson’s patients and the medical uses of Tamara Di Tella Pilates.
All videos, books and Manuals of Tamara Di Tella Pilates y Tangolates y Tango Pilates is for private, non-commercial use only. Unauthorized duplication, reproduction, distribution, or any commercial use in whole and in part is strictly prohibitive.